The average daily usage of social media is 2 hours and 27 minutes.Ħ out of every 10 people on the planet have a social network account.Ĩ5% of marketers rate short-form videos as the most effective type of social media content.Īlmost 45% of internet users research products on social media. This makes the platform seventh on the list to join the exclusive billion-user club of social media platforms. TikTok passed the 1 billion monthly active user mark at the end of September 2021. More than two-thirds of the world's population have access to mobile devices contributing to 5.29 billion unique mobile users. Over the past 12 months, the number of active social media users increased by more than 400 million, an addition of 9.9% for the total number to reach 4.55 billion. More than half of the world's population uses social media now.Īround the world, there are 4.88 billion internet users now, which equates to almost 62% of the world's population. Keep these social media statistics in mind as you create your social media plan this year! As we look ahead to 2022, let's dive into how social media usage has changed since the previous years. Over the recent years, the growth of social media has made it clear that these modern communication platforms should be part of any brand's primary marketing channels. Social Media Statistics For Businesses 2022.Social Media Engagement Statistics 2022.Social Media Advertising Statistics 2022.These stats will show you how the state of the social landscape has changed this year and reveal interesting insights about how both brands and users behave across different platforms. In this post, we will be revealing the most essential social media statistics you need to know for 2022. Every generation of consumers brings new ways of interacting with these social platforms. Every year, new networks come and go, and social marketing strategies evolve. "The thing that is somewhat unique here is that TikTok is so big a competitor already and also continues to grow at quite a fast rate.The social media landscape is ever-changing and rapidly evolving. "The teams are executing quite well and the product is growing very quickly," he said. Mr Zuckerberg said he was confident the investments in video and virtual reality would pay off, as previous bets on mobile advertising and Instagram stories have.īut, he noted, the firm didn't have to contend with a major rival during previous shifts in strategy. While the company has been making its own investments in video to compete with TikTok -owned by Chinese tech giant ByteDance - it makes less money from those offerings than its traditional Facebook and Instagram feeds. It also forecast revenues of between $27bn to $29bn for the next quarter, which is lower than analysts had expected. Meta's total revenue, the bulk of which comes from advertising sales, rose to $33.67bn in the period, narrowly beating market predictions. The changes have made it harder for brands to target and measure their advertising on Facebook and Instagram and could have an impact "in the order of $10 billion" for this year, according to Meta's chief financial officer Dave Wehner. Meta, which owns the world's second biggest digital advertising platform after Google, also said it had been hit by privacy changes on Apple's operating system. Shares in other social media platforms, including Twitter, Snap and Pinterest, also fell sharply in extended trading.Ĭhief executive Mark Zuckerberg said the firm's sales growth had been hurt as audiences, especially younger users, had left for rivals. The slide in Meta's share price wiped around $200bn (£147.5bn) off the company's stock market value.
Meta's shares slumped by more than 20% in after-hours trading in New York. The firm also warned of slowing revenue growth in the face of competition from rivals like TikTok and YouTube, while advertisers are also cutting spending. WASHINGTON - Social media giant Facebook has seen its daily active users (DAUs) drop for the first time in its 18-year history.įacebook's parent company Meta Networks says DAUs fell to 1.929bn in the three months to the end of December, compared to 1.930bn in the previous quarter.